The global pet food market developed earlier and has entered a mature stage, and the overall pattern is relatively stable. For example, Mars is one of the largest pet food companies in the world. It began to produce pet food in 1935 and has many leading international pet food brands, including Bolo dog food and Weijia cat food. Nestle Punary is one of the largest pet food manufacturers in the United States; Spu Holdings, Inc. is a national consumer products company and a leading supplier of specialty pet products. But there is also no shortage of late shows, such as Blue Jue Blue Buffalo, Snow Mountain, Aikena (Champion) and so on.

Since the pet industry entered the domestic market in 2000, it quickly swept the country, with the improvement of people's living standards, the demand for pets is also rising, and domestic pet lovers continue to rise. Keeping pets is not a rare thing, many young people are willing to be a "dog father", "dog mother", and regard their pets as children. Nowadays, these are very common things, they dote on their pets no less than parents love their children, owners are willing to spend for their "baby", buy the best pet food, wear expensive clothes, go to the high-end beauty shop and so on. It can be seen that people's views on pet raising have changed, and pets are now members of the family and enjoy the highest treatment.

Foreign brands dominate the pet food industry with strong brand influence, while excellent domestic brands take the lead in breaking through the e-commerce channel. According to the data of China's pet White Paper, the market size of China's pet industry reached 134 billion yuan in 2017, and the average annual compound growth rate from 2008 to 2017 was about 40%.