Since the pet industry entered the domestic market in 2000, it quickly swept the country, with the improvement of people's living standards, the demand for pets is also rising, and domestic pet lovers continue to rise. Keeping pets is not a rare thing, many young people are willing to be a "dog father", "dog mother", and regard their pets as children. Nowadays, these are very common things, they dote on their pets no less than parents love their children, owners are willing to spend for their "baby", buy the best pet food, wear expensive clothes, go to the high-end beauty shop and so on. It can be seen that people's views on pet raising have changed, and pets are now members of the family and enjoy the highest treatment.

The consumption frenzy caused by pet fever has allowed entrepreneurs to see unlimited business opportunities, and the branch industries born with pets have emerged in endlessly. "Pet money" and "pet money" have become two major entrepreneurial ways, pet money refers to pet trading and breeding, breeding to make money, and pet money refers to the use of the owner's consumer psychology, spending money on pet, such as pet food, pet supplies, pet toys and so on. At present, pet raising has become common in big cities in China, and the number of pets and pet economy have continued to "climb the ladder". According to the survey statistics, there are currently about 100 million pets in China, with Shanghai, Beijing, Guangzhou as the focus, Shanghai has about 300,000, from the response of pet people, Shanghai citizens spend an average of about 400 per month on pets, which reveals the infinite prospects of the pet market.

Pet food as the primary branch of the pet industry, its profits can not be underestimated. At present, there are more than 50 pet food brands in China, and Hebei is the place where pet food enterprises gather the most. At present, China's pet food is mainly sold abroad, relatively speaking, the domestic market demand is smaller, but the number of pets in our country is gradually rising, the demand for pet food is also attached. Therefore, the current pet food enterprises should seize the opportunity to lay a solid foundation for future development. Due to the promising prospects of the pet industry, a large number of people flocked to the pet food industry will face the challenge of increasing competition. The opportunity is always left to those who are prepared, do not wait until the judgment is out to sigh that the work is not enough. In the face of strong competition in the market, if you want to establish a long-term foothold in the pet industry, you must be prepared in time. With the change of people's consumption concept, pet food should also "follow one's heart", while paying attention to delicious taste, the owner is more concerned about health and nutrition. Therefore, the future pet food will develop in the direction of nutrition, health, green and environmental protection.